What I Offer
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What I Offer ✺
Whether you’re launching a brand, scaling your audience, or overhauling your content systems, I help you do it with intention—and impact. I’m a freelance social media and content strategist with 10+ years of experience leading platform strategy and content development for media brands, startups, and founders.
I don’t offer cookie-cutter “content packages.” I build smart systems grounded in content strategy, platform expertise, and performance data. That means TikTok and Instagram strategies designed for growth, SEO that helps your content get discovered, paid media that converts, email flows that drive retention, and copy that actually connects.
Everything I do is tailored to your goals, bandwidth, and stage of business. Whether you’re looking for a one-time strategy audit, a scalable content roadmap, or an embedded partner to optimize your digital presence—I’m here to make your content work harder and deliver real results.
Strategy Intensives
Custom strategy sessions designed to get you unstuck and moving fast. We’ll align on your audience, brand voice, and growth goals—then build a tactical roadmap tailored to your platform and content needs.
What’s Included:
1:1 deep-dive session (virtual)
Presence, platform, and voice audit
Content and growth roadmap
Brand messaging + positioning guidance
Social Media Strategy
I build channel-specific strategies to help you grow on TikTok, Instagram, YouTube, LinkedIn, Threads, and more. Everything is based on your brand goals, audience behavior, and the platforms’ current dynamics—so your content doesn’t just exist, it performs.
What’s Included:
Platform audits and growth plan
Content calendar and format recs
Posting cadence and trend integration
Engagement benchmarks and optimization tips
Paid Media Management
If you’re running ads, they should deliver. I manage targeted campaigns across Meta, TikTok, and YouTube—focused on creative that converts and budgets that work.
What’s Included:
Campaign strategy + audience targeting
A/B testing and creative feedback
Ad performance tracking + analysis
Full-funnel setup (awareness through conversion)
SEO Strategy & Website Optimization
I make your content more discoverable. My SEO work is content-first—focused on structure, keywords, and on-page strategy to help you rank better and show up more.
What’s Included:
On-page SEO audit
Keyword strategy + gap analysis
Metadata, title, and structure updates
Long-tail content topic recs
Content Strategy & Brand Messaging
This is where clarity starts. I help brands define their core content pillars, voice, and storytelling approach—then create a system to scale it across platforms, blogs, and email.
What’s Included:
Brand voice and messaging guide
Content pillar and category development
Editorial planning system
Strategic recommendations by channel
Copywriting for Social, Web, & Email
Your content only works if it’s written to move. I write scroll-stopping, click-worthy, conversion-minded copy that sounds like your brand—but performs like a growth tool.
What’s Included:
Social captions and hook frameworks
Landing page + website copy
Launch sequences and product messaging
Voice-consistent CTAs that drive action
Email Marketing and Lifecycle Campaigns
Smart emails build loyalty and drive results. I write and structure campaigns that guide your audience from first click to long-term conversion.
What’s Included:
Welcome flows and onboarding
Product drops and promos
Newsletters and nurture emails
Retention-focused copy and strategy